Management information systems : managing the digital firm /
Laudon, Kenneth C., 1944-
Management information systems : managing the digital firm / Kenneth C. Laudon, New York University, Jane P. Laudon, Azimuth Information Systems - Fourteenth edition - xxxii, 604, [33] pages : color illustrations ; 28 cm
Includes bibliographical references and indexes
Part One. Organizations, management, and the networked enterprise. Information systems in global business today --
Global e-business and collaboration --
Information systems, organizations, and strategy --
Ethical and social issues in information systems --
Part Two. Information technology infrastructure. IT infrastructure and emerging technologies --
Foundations of business intelligence: databases and information management --
Telecommunications, the internet, and wireless technology --
Securing information systems --
Part Three. Key system applications for the digital age. Achieving operational excellence and customer intimacy: enterprise applications --
E-commerce: digital markets, digital goods --
Managing knowledge and artificial intelligence --
Enhancing decision making --
Part Four. Building and managing systems. Building information systems --
Managing projects --
Managing global systems.
For introductory courses in IS (information systems) and MIS (management information systems). The authoritative, case-based study of IS in business today Management Information Systems: Managing the Digital Firm provides the most comprehensive overview of information systems used by business firms today, while drawing connections between MIS and business performance. The Laudons are known for their outstanding real-world case studies, which describe how well-known companies use IT to solve problems and achieve business objectives. Students develop sought-after skills, such as leading IS-relat.
9789332548909 0133898164 9780133898163 013405847X 9780134058474
2015451655
Management information systems
T58.6 / .L376 2016
658.4038 / L.K.M
Management information systems : managing the digital firm / Kenneth C. Laudon, New York University, Jane P. Laudon, Azimuth Information Systems - Fourteenth edition - xxxii, 604, [33] pages : color illustrations ; 28 cm
Includes bibliographical references and indexes
Part One. Organizations, management, and the networked enterprise. Information systems in global business today --
Global e-business and collaboration --
Information systems, organizations, and strategy --
Ethical and social issues in information systems --
Part Two. Information technology infrastructure. IT infrastructure and emerging technologies --
Foundations of business intelligence: databases and information management --
Telecommunications, the internet, and wireless technology --
Securing information systems --
Part Three. Key system applications for the digital age. Achieving operational excellence and customer intimacy: enterprise applications --
E-commerce: digital markets, digital goods --
Managing knowledge and artificial intelligence --
Enhancing decision making --
Part Four. Building and managing systems. Building information systems --
Managing projects --
Managing global systems.
For introductory courses in IS (information systems) and MIS (management information systems). The authoritative, case-based study of IS in business today Management Information Systems: Managing the Digital Firm provides the most comprehensive overview of information systems used by business firms today, while drawing connections between MIS and business performance. The Laudons are known for their outstanding real-world case studies, which describe how well-known companies use IT to solve problems and achieve business objectives. Students develop sought-after skills, such as leading IS-relat.
9789332548909 0133898164 9780133898163 013405847X 9780134058474
2015451655
Management information systems
T58.6 / .L376 2016
658.4038 / L.K.M