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Strouse, Karen G.

Strategies for success in the new telecommunications marketplace / Karen G. Strouse. - xvi, 346 pages. : illustrations;. 24 cm. - Artech House telecommunications library .

Includes bibliographical references and index.

1. Map of the Market --
2. Today's Telecommunications Landscape --
3. Competitive Successes --
4. Blunders in the Competitive Market --
5. Rewriting the Rules for Success --
6. Strategic Decisions --
7. Strategies for Success --
8. Business Modeling --
9. Core Competencies --
10. Organizational Strategies --
11. Competitive Parity --
12. Distribution Strategies --
13. Pricing --
14. Best-in-Class Performance --
15. Customer Service --
16. Technology Management --
17. Business Expansion --
18. Cost Leadership --
19. Funding Strategies.

ISBN: 1580531423 (alk. paper) 9781580531429

Subjects--Topical Terms:
Telecommunication--Management.
Competition, International.

Dewey Class. No.: 384.068 / S.K.S