MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02563cam a22003734i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
12348118 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200921132839.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
010315s2001 nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0333930983 (cloth : alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(DNLM)101090720 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DNLM/DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| Description conventions |
rda |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-us--- |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
381.4561510973 |
| Edition number |
21 |
| Item number |
B |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Brand medicine : |
| Remainder of title |
the role of branding in the pharmaceutical industry / |
| Statement of responsibility, etc |
edited by Tom Blackett and Rebecca Robins. |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Palgrave |
| Date of publication, distribution, etc |
2001. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvi, 308 pages. : |
| Other physical details |
illustrations. (some color.) ; |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 1# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Branding and its potential within the pharmaceutical industry / Tom Blackett --<br/>The valuation of pharmaceutical brands / Nick Liddell --<br/>The Rx to OTC switch, creating the climate for change / Gary Lyon --<br/>Successful switch strategies / Hugh Ferrier --<br/>Direct-to-consumer branding, the US perspective / Anne Devereux --<br/>Direct-to-consumer branding, Europe and Asia / Rob Benson --<br/>The role of advertising in branding pharmaceuticals / Michael Paling --<br/>Public relations and its role in pharmaceutical brand building / David Catlett --<br/>Clinical development and branding / Stuart Cooper --<br/>Pharmaceutical brand name development / Rebecca Robins --<br/>Brand packaging design / Jeremy Scholfield and Julian Thomas --<br/>Packaging for the elderly / Herbert M. Meyers --<br/>Regulatory issues and generic names ; How to achieve global trade mark protection / Alison Azulay --<br/>The government view / Richard Marsh and Gareth Evans --<br/>Nutraceuticals / Hugo Ehrnreich --<br/>Complementary and alternative medicines / Particia Tan --<br/>The future of branding in the pharmaceutical industry / Tom Harrison. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Pharmaceutical industry |
| Geographic subdivision |
United States. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Drugs |
| Geographic subdivision |
United States |
| General subdivision |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| Geographic subdivision |
United States. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand choice |
| Geographic subdivision |
United States. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Blackett, Tom. |
| 9 (RLIN) |
4726 |
| Relator term |
editor. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Robins, Rebecca. |
| 9 (RLIN) |
4727 |
| Relator term |
editor. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Abstract |
| Uniform Resource Identifier |
<a href="http://repository.fue.edu.eg/xmlui/handle/123456789/2556">http://repository.fue.edu.eg/xmlui/handle/123456789/2556</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ocip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
