MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02373cam a2200337 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
15946958 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210325162107.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
091015s2011 nyua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2009043026 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780073381152 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0073381152 (alk. paper) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
EG-NcFUE |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
BTCTA |
| -- |
YDXCP |
| -- |
UKM |
| -- |
C#P |
| -- |
BWX |
| -- |
CDX |
| -- |
DLC |
| Language of cataloging |
eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| Item number |
.W249 2011 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 |
| Edition number |
22 |
| Item number |
W.O.M |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Walker, Orville C. |
| 9 (RLIN) |
12794 |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing strategy : |
| Remainder of title |
a decision-focused approach / |
| Statement of responsibility, etc |
Orville C. Walker, Jr., John W. Mullins. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Seventh edition. |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
McGraw-Hill/Irwin, |
| Date of publication, distribution, etc |
[2011] |
| 264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc |
©2011 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 352 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
26 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and indexes. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Section One: Introduction to StrategyChapter 1 Market-Oriented Perspectives Underlie Successful Corporate, Business, and Marketing StrategiesChapter 2 Corporate Strategy Decisions and Their Marketing ImplicationsChapter 3Business Strategies and Their Marketing ImplicationsSection Two: Opportunity AnalysisChapter 4Understanding Market OpportunitiesChapter 5Measuring Market Opportunities: Forecasting and Market KnowledgeChapter 6Targeting Attractive Market SegmentsChapter 7Differentiation and Brand PositioningSection Three: Formulating Marketing StrategiesChapter 8Marketing Strategies for New Market EntriesChapter 9Strategies for Growth MarketsChapter 10Strategies for Mature and Declining MarketsChapter 11Marketing Strategies for the New EconomySection Four: Implementation and ControlChapter 12Organizing and Planning for Effective ImplementationChapter 13Measuring and Delivering Marketing Performance<br/> |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text helps students integrate what they have learned about analytical tools and the 4P's of marketing within a framework of competitive strategy. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mullins, John W. |
| Fuller form of name |
(John Walker) |
| 9 (RLIN) |
12792 |
| Relator term |
joint author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| Source of classification or shelving scheme |
Dewey Decimal Classification |
