Principles of marketing / Philip Kotler, Gary Armstrong.
Material type:
TextPublisher: india : Pearson india, [2016]Copyright date: ©2016Edition: 15th edtionDescription: xxiii, 732 pages : color illustrations ; 30 cmContent type: - text
- unmediated
- volume
- 9789332558472
- 9780133084047
- 658.8 23 K.P.P
Contents:
Marketing : creating and capturing customer value -- Company and marketing strategy : partnering to build customer relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Customer-driven marketing strategy : creating value for target customers -- Products, services, and brands : building customer value -- New-product development and product life-cycle strategies -- Pricing products : understanding and capturing customer value -- Pricing strategies -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Communicating customer value : integrated marketing communication strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and online marketing : building direct customer relationships -- Creating competitive advantage -- The global marketplace -- Sustainable marketing.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
Main library B7 | Commerce and business administration ( Marketing ) | 658.8 K.P.P (Browse shelf(Opens below)) | Available | 00017148 |
Browsing Main library shelves, Shelving location: B7 Close shelf browser (Hides shelf browser)
| 658.8 K.P.P Principles of marketing / | 658.8 K.P.P Principles of marketing / | 658.8 K.P.P Principles of marketing / | 658.8 K.P.P Principles of marketing / | 658.8 L.C.S Services marketing : people, technology, strategy / | 658.8 L.C.S Services marketing : people, technology, strategy / | 658.8 L.G.M Marketing : the one-semester introduction / |
Includes bibliographical references and index.
Marketing : creating and capturing customer value -- Company and marketing strategy : partnering to build customer relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Customer-driven marketing strategy : creating value for target customers -- Products, services, and brands : building customer value -- New-product development and product life-cycle strategies -- Pricing products : understanding and capturing customer value -- Pricing strategies -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Communicating customer value : integrated marketing communication strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and online marketing : building direct customer relationships -- Creating competitive advantage -- The global marketplace -- Sustainable marketing.
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