E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver.
Material type:
TextPublisher: Boston : Pearson/Addison Wesley, [2004]Copyright date: ©2004. Edition: Second editionDescription: 1 volume (various pagings) : color illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 032120056X
- 658.872 22 L.K.E
Contents:
Summary: E-Commerce: business, technology, society. provides an overview of the current and next generation of E-commerce. The book emphasizes the three major driving forces behind E-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding E-commerce. The result is a complete treatment of a very diverse subject that is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications. The LearnE-Commerce website (at www.LearnE-commerce.net) is a dynamic companion to the textbook, with original content provided by the authors. This Web site is a portal to the E-commerce field, specifically for higher education instructors and their students. The site combines solid educational and editorial content to help instructors prepare their classes, and help students become aware of research about E-commerce.
I. INTRODUCTION TO E-COMMERCE. 1. The Revolution is Just Beginning. 2. E-commerce Business Models and Concepts. II. TECHNOLOGY INFRSTRUCTURE FOR E-COMMERCE. 3. The Internet and World Wide Web: E-Commerce Infrastructure. 4. Building an E-commerce Web Site. 5. Security and Encryption. 6. E-Commerce Payment Systems. III. BUSINESS CONCEPTS AND SOCIAL ISSUES. 7. E-commerce Marketing Concepts. 8. E-commerce Marketing Communications. 9. Social, Legal and Ethical Issues in E-commerce. IV. E-COMMERCE IN ACTION. 10. Retailing on the Web. 11. Online Service Industries. 12. B2B E-commerce Supply Chain Management and Collaborative Commerce. 13. Auctions, Portals and Communities. 14. Online Content Providers: Digital Media.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
Main library B8 | Commerce and business administration ( Management Information Systems ) | 658.872 L.K.E (Browse shelf(Opens below)) | Available | 00001331 |
Includes bibliographical references and index.
I. INTRODUCTION TO E-COMMERCE. 1. The Revolution is Just Beginning. 2. E-commerce Business Models and Concepts. II. TECHNOLOGY INFRSTRUCTURE FOR E-COMMERCE. 3. The Internet and World Wide Web: E-Commerce Infrastructure. 4. Building an E-commerce Web Site. 5. Security and Encryption. 6. E-Commerce Payment Systems. III. BUSINESS CONCEPTS AND SOCIAL ISSUES. 7. E-commerce Marketing Concepts. 8. E-commerce Marketing Communications. 9. Social, Legal and Ethical Issues in E-commerce. IV. E-COMMERCE IN ACTION. 10. Retailing on the Web. 11. Online Service Industries. 12. B2B E-commerce Supply Chain Management and Collaborative Commerce. 13. Auctions, Portals and Communities. 14. Online Content Providers: Digital Media.
E-Commerce: business, technology, society. provides an overview of the current and next generation of E-commerce. The book emphasizes the three major driving forces behind E-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding E-commerce. The result is a complete treatment of a very diverse subject that is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications. The LearnE-Commerce website (at www.LearnE-commerce.net) is a dynamic companion to the textbook, with original content provided by the authors. This Web site is a portal to the E-commerce field, specifically for higher education instructors and their students. The site combines solid educational and editorial content to help instructors prepare their classes, and help students become aware of research about E-commerce.
There are no comments on this title.