The business of public relations / E.W. Brody.
Material type:
TextPublisher: New York : Praeger, 1987Description: xv, 327 pages ; 25 cmContent type: - text
- unmediated
- volume
- 0275923339 (alk. paper) :
- 0275926494 (pbk. : alk. paper) :
- 659.2 19 B.E.B.
Contents:
Summary: This book fills a void in both the professional and academic literature on the management of public relations. Using systems theory, it approaches public relations as an organizational subsystem. The author defines a functional framework for the practice of public relations consistent with contemporary management theory. In addition, the book presents a practice management model for application in both corporate and counselor settings; develops this model to elaborate the role of the PR unit; and meets the development-related informational needs of both organizational and counselor practitioners in terms of human resources management, fiscal services, and insurance. Chapters include discussions on the development of employee incentives, pensions, profit sharing systems, and the sale and merger of consultant practices. Each chapter is accompanied by model programs with examples and the specifics of their applicationSummary: Using systems theory, this book approaches public relations as an organizational subsystem. Brody defines a functional network for the practice of public relations consistent with contemporary
Preface Public Relations: A New Perspective The Consultant Model Applied Preparing for Tomorrow: Strategic Organizaiton Making the Critical Decisions Technology: A Competitive Edge Managing Organizational Growth and Development Financial Management Marketing Public Relations Practice Development The Sales System Proposals, Presentations, and Agreements Developing Constituent Relationships Managing the Public Relations Process Managing Human Resources: The Employment Process Nurturing Employees Public Relations and the Law Planning for the Future Epilogue Bibliography Index
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
Main library B8 | Commerce and business administration ( Marketing ) | 659.2 B.E.B. (Browse shelf(Opens below)) | Available | 00001742 |
Includes index.
Bibliography: p. 315-319.
Preface Public Relations: A New Perspective The Consultant Model Applied Preparing for Tomorrow: Strategic Organizaiton Making the Critical Decisions Technology: A Competitive Edge Managing Organizational Growth and Development Financial Management Marketing Public Relations Practice Development The Sales System Proposals, Presentations, and Agreements Developing Constituent Relationships Managing the Public Relations Process Managing Human Resources: The Employment Process Nurturing Employees Public Relations and the Law Planning for the Future Epilogue Bibliography Index
This book fills a void in both the professional and academic literature on the management of public relations. Using systems theory, it approaches public relations as an organizational subsystem. The author defines a functional framework for the practice of public relations consistent with contemporary management theory. In addition, the book presents a practice management model for application in both corporate and counselor settings; develops this model to elaborate the role of the PR unit; and meets the development-related informational needs of both organizational and counselor practitioners in terms of human resources management, fiscal services, and insurance. Chapters include discussions on the development of employee incentives, pensions, profit sharing systems, and the sale and merger of consultant practices. Each chapter is accompanied by model programs with examples and the specifics of their application
Using systems theory, this book approaches public relations as an organizational subsystem. Brody defines a functional network for the practice of public relations consistent with contemporary
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