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Managerial economics : theory, applications, and cases / W. Bruce Allen ... [ed al.].

Contributor(s): Material type: TextTextPublisher: New York : W.W. Norton, [2009]Copyright date: ©2009. Edition: Seventh editionDescription: xx, 684 pages : illustrations (some color) ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780393932249 (hardcover)
  • 0393932249 (hardcover)
  • 9780393114430
Subject(s): DDC classification:
  • 338.5024658 22 M
LOC classification:
  • HD30.22 .M354 2009
Contents:
Summary: In today's managerial world, it's critical that students learn how to make strategic economic decisions.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Main library A5 Commerce and business administration ( Finance ) 338.5024658 M (Browse shelf(Opens below)) Available 00013590
Books Books Main library A5 Commerce and business administration ( Finance ) 338.5024658 M (Browse shelf(Opens below)) Available 00005899
Books Books Main library A5 Commerce and business administration ( Finance ) 338.5024658 M (Browse shelf(Opens below)) c.3 Available 00014333

Includes index.

Includes bibliographical references and index.

Part 1: The Need for a GuideChapter 1 - Introduction Part II: The Nature of MarketsChapter 2 - Demand TheoryChapter 3 - Consumer Behaviour and Rational ChoicePart III: Production and CostChapter 4 - Production TheoryChapter 5 - The Analysis of CostsPart IV: Market StructureChapter 6 - Perfect CompetitionChapter 7 - Monopoly and Monopolistic CompetitionPart V: Sophisticated Market PricingChapter 8 - Managerial Use of Price DiscriminationChapter 9 - Bundling and Intra-firm PricingChapter 10 - Oligopoly Part VI: The Strategic World ofManagersChapter 11 - Game TheoryChapter 12 - AuctionsPart VII: The Asymmetry of Managerial LifeChapter 13 - Risk AnalysisChapter 14 - Moral Hazard & Principal-Agent ProblemsChapter 15 - Adverse SelectionChapter 16 - Government and Business

In today's managerial world, it's critical that students learn how to make strategic economic decisions.

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