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Managerial economics : theory, applications, and cases / W. Bruce Allen ... [et al.].

Contributor(s): Material type: TextTextCopyright date: New York : W.W. Norton, c2005Publisher: New York : W.W. Norton, [2005]Edition: sixth editionDescription: xxiv, 832, 88 pages. : color illustrations. ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0393924963
  • 9780393927504
Subject(s): DDC classification:
  • 338.5024658 22 M.
LOC classification:
  • HD30.22 .M354 2005
Partial contents:
part 1 introduction -- CH 1 introduction to managerial economics -- CH 2 optimization techniques -- part 2 Demand and forecasting -- CH 3 demand theory -- CH 4 consumer behavior and rational choice -- CH5 estimating demand functions -- CH6 business and economic forecasting -- part 3 production and cost -- CH7 production theory -- CH8 technological change and industrial innovation -- CH 9 the analysis of costs -- part 4 market structure, strategic behavior and pricing -- CH 10 perfect competition -- CH 11 monopoly and monopolistic competition -- CH 12 sophisticated monopoly pricing -- CH 13 oligopoly -- CH 14 game theory -- part 5 risk, uncertainty, and incentives -- CH 15 risk analysis -- CH 16 auctions -- CH 17 moral hazard and principal - agent problems -- CH 18 adverse selection part 6 government - business relations and the global market -- CH 19 government and business -- CH 20 managerial economics : tacking a global view
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Main library A5 Faculty of Engineering & Technology (Mechanical) 338.5024658 M. (Browse shelf(Opens below)) Available 00011418
Books Books Main library A5 Faculty of Engineering & Technology (Mechanical) 338.5024658 M (Browse shelf(Opens below)) Available 00003771
Books Books Main library A5 Faculty of Engineering & Technology (Mechanical) 338.5024658 M (Browse shelf(Opens below)) Available 00007035
Books Books Main library A5 Faculty of Engineering & Technology (Mechanical) 338.5024658 M. (Browse shelf(Opens below)) 3 Available 00010062

Includes bibliographical references and index.

part 1 introduction -- CH 1 introduction to managerial economics -- CH 2 optimization techniques -- part 2 Demand and forecasting -- CH 3 demand theory -- CH 4 consumer behavior and rational choice -- CH5 estimating demand functions -- CH6 business and economic forecasting -- part 3 production and cost -- CH7 production theory -- CH8 technological change and industrial innovation -- CH 9 the analysis of costs -- part 4 market structure, strategic behavior and pricing -- CH 10 perfect competition -- CH 11 monopoly and monopolistic competition -- CH 12 sophisticated monopoly pricing -- CH 13 oligopoly -- CH 14 game theory -- part 5 risk, uncertainty, and incentives -- CH 15 risk analysis -- CH 16 auctions -- CH 17 moral hazard and principal - agent problems -- CH 18 adverse selection part 6 government - business relations and the global market -- CH 19 government and business -- CH 20 managerial economics : tacking a global view

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