Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Course reserves |
---|---|---|---|---|---|---|---|---|
Books | Main library B8 | Commerce and business administration ( Marketing ) | 659.2 P. (Browse shelf(Opens below)) | c.1 | Available | 00011945 | ||
Books | Main library B8 | Commerce and business administration ( Marketing ) | 659.2 P. (Browse shelf(Opens below)) | c.2 | Available | 00014986 | ||
Books | Main library B8 | Commerce and business administration ( Marketing ) | 659.2 P. (Browse shelf(Opens below)) | c.3 | Available | 00016588 |
Includes bibliographical references and index.
Machine generated contents note: Preface -- About the Authors-- Visual Preview -- Part I: THE PROFESSIONChapter 1. The Nature of Public RelationsChapter 2. The History of Public RelationsChapter 3. A Theoretical Basis for Public RelationsChapter 4. Law and EthicsPart II: THE PROCESSChapter 5. Research: Understanding Public OpinionChapter 6. Strategic Planning for Public Relations EffectivenessChapter 7. Action and CommunicationChapter 8. Evaluating Public Relations EffectivenessPart III: THE PUBLICSChapter 9. Social and Traditional Media RelationsChapter 10. Employee CommunicationChapter 11. Community RelationsChapter 12. Consumer Relations and Marketing Chapter 13. Investor RelationsPart IV: THE PRACTICEChapter 14. Public Affairs: Relations with GovernmentChapter 15. Public Relations in Nonprofit OrganizationsChapter 16. Corporate Public RelationsAppendix 1: Writing A-1Appendix 2: Speechmaking A-9Appendix 3: Video Production.
"Public relations has developed as a major force in a growing, global information society. The practice of public relations is changing to include new, interactive media, while continuing to depend on the foundation of traditional media. The multi-disciplinary approach to understanding public relations is provided by the authors who come from business, journalism, communication and advertising backgrounds. The easy-to-read style of the text has been a hallmark of the text from its beginning. It includes spotlights on important topics or issues, mini-cases with short real-life cases, and end-of-the-chapter case studies often of major events such as the BP crisis, or GM's financial crisis where it used social media to provide interactive relationships with its constituencies"--
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