Social media marketing / Tracy Tuten, Michael Solomon.
Material type:
TextPublisher: Boston : Pearson, [2013]Copyright date: ©2013. Description: xvii, 244 pages : color illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 9780132551793 (pbk. : alk. paper)
- 0132551799 (pbk. : alk. paper)
- 9780133125115 (International ed. : pbk.)
- 0133125114 (International ed. : pbk.)
- 658.872 23 T.T.S
- HF6146.I58 T883 2013
Contents:
Summary: The social media content that students-and their future employers-need to have. Tuten/Solomon is the first social media marketing textbook that focuses on showing students how social media fits into the marketer's toolbox.
Section I: Foundations of Social Media MarketingChapter1: The Horizontal RevolutionChapter 2: Strategic Planning with Social MediaChapter 3: Social Consumers Chapter 4: Digital communitiesSection II: The Four Zones of Social MediaChapter 5: Social CommunitiesChapter 6: Social Publishing Chapter 7: Social EntertainmentChapter 8: Social Commerce Section III: Measuring Users and Social Media CampaignsChapter 9: Social Media for Consumer InsightChapter 10: Social Media Metrics
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
Main library B8 | COI | COM | 658.872 T.T.S (Browse shelf(Opens below)) | Missing | 00010543 |
Includes bibliographical references and index.
Section I: Foundations of Social Media MarketingChapter1: The Horizontal RevolutionChapter 2: Strategic Planning with Social MediaChapter 3: Social Consumers Chapter 4: Digital communitiesSection II: The Four Zones of Social MediaChapter 5: Social CommunitiesChapter 6: Social Publishing Chapter 7: Social EntertainmentChapter 8: Social Commerce Section III: Measuring Users and Social Media CampaignsChapter 9: Social Media for Consumer InsightChapter 10: Social Media Metrics
The social media content that students-and their future employers-need to have. Tuten/Solomon is the first social media marketing textbook that focuses on showing students how social media fits into the marketer's toolbox.
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