Understanding business / William G. Nickels, James M. McHugh, Susan M. McHugh.
Material type:
TextPublisher: New York : McGraw-Hill Higher Education, 2010Distributor: London : McGraw-Hill [distributor] Edition: Ninth editionDescription: xliii, 569 pages : color illustrations ; 29 cmContent type: - text
- unmediated
- volume
- 9780071314107
- 9780073511702 (hbk.)
- 0073511706 (hbk.)
- 658 22 N.W.U
- HD31 .N4897 2010
Incomplete contents:
Chapter 1: Taking Risks and Making Profits within the Dynamic Business Environment Chapter 2: Understanding How Economics Affects Business Chapter 3: Doing Business in Global Markets Chapter 4: Demanding Ethical and Socially Responsible Behavior Chapter 5: How to Form a Business Chapter 6: Entrepreneurship and Starting a Small Business Chapter 7: Management and Leadership Chapter 8: Adapting Organizations to Today's Markets Chapter 9: Production And Operations Management Of Goods And Services Chapter 10: Motivating Employees Chapter 11: Human Resource Management: Finding and Keeping The Best Employees Chapter 12: Dealing with Employee-Management Issues and Relationships Chapter 13: Marketing: Helping Buyers Buy Chapter 14: Developing and Pricing Goods And Services Chapter 15: Distributing Products Chapter 16: Using Effective Promotions Chapter 17: Understanding Accounting and Financial Information Chapter 18: Financial Management Chapter 19: Using Securities Markets for Financing and Investing Opportunities Chapter 20: Money, Financial Institutions, and the Federal Reserve Appendix A Working Within The Legal Environment Appendix B Using Technology to Manage Information Appendix C Managing Risk Appendix D Managing Personal Finances
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
Main library B5 | Commerce and business administration ( HR Management ) | 658 N.W.U (Browse shelf(Opens below)) | Available | 00014024 |
Previous edition: Boston, Mass.; London: McGraw-Hill/Irwin, 2006.
Includes bibliographical references and index.
Chapter 1: Taking Risks and Making Profits within the Dynamic Business Environment Chapter 2: Understanding How Economics Affects Business Chapter 3: Doing Business in Global Markets Chapter 4: Demanding Ethical and Socially Responsible Behavior Chapter 5: How to Form a Business Chapter 6: Entrepreneurship and Starting a Small Business Chapter 7: Management and Leadership Chapter 8: Adapting Organizations to Today's Markets Chapter 9: Production And Operations Management Of Goods And Services Chapter 10: Motivating Employees Chapter 11: Human Resource Management: Finding and Keeping The Best Employees Chapter 12: Dealing with Employee-Management Issues and Relationships Chapter 13: Marketing: Helping Buyers Buy Chapter 14: Developing and Pricing Goods And Services Chapter 15: Distributing Products Chapter 16: Using Effective Promotions Chapter 17: Understanding Accounting and Financial Information Chapter 18: Financial Management Chapter 19: Using Securities Markets for Financing and Investing Opportunities Chapter 20: Money, Financial Institutions, and the Federal Reserve Appendix A Working Within The Legal Environment Appendix B Using Technology to Manage Information Appendix C Managing Risk Appendix D Managing Personal Finances
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