Introduction to sport marketing /
Smith, Aaron, 1972-
Introduction to sport marketing / Aaron C.T. Smith and Bob Stewart. - Second edition. - x, 323 pages ; 26 cm. - Sport Management Series .
business bookfair2016
Includes bibliographical references and index.
1. Sport marketing introduction -- 2. Sport markets -- 3. Sport consumers -- 4. Sport marketing opportunities -- 5. Sport marketing strategy -- 6. Sport products and branding -- 7. Sport pricing -- 8. Sport distribution -- 9. Sport promotion -- 10. Sport sponsorship -- 11. Sport services -- 12. Sport digital marketing and social media -- 13. Sport marketing implementation and control.
9781138022959 (Hardback)
2014029402
Sports--Marketing.
GV716 / .S56 2015
796.0688 / S.A.I
Introduction to sport marketing / Aaron C.T. Smith and Bob Stewart. - Second edition. - x, 323 pages ; 26 cm. - Sport Management Series .
business bookfair2016
Includes bibliographical references and index.
1. Sport marketing introduction -- 2. Sport markets -- 3. Sport consumers -- 4. Sport marketing opportunities -- 5. Sport marketing strategy -- 6. Sport products and branding -- 7. Sport pricing -- 8. Sport distribution -- 9. Sport promotion -- 10. Sport sponsorship -- 11. Sport services -- 12. Sport digital marketing and social media -- 13. Sport marketing implementation and control.
9781138022959 (Hardback)
2014029402
Sports--Marketing.
GV716 / .S56 2015
796.0688 / S.A.I