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Developing a coaching businessn /

Rogers, Jennifer.

Developing a coaching businessn / Jenny Rogers. - Maidenhead, England ; New York, NY : Open University Press, 2006. - 153 p. : ill. 20 cm. - Coaching in practice. . - Coaching in practice. .

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Includes bibliographical references (p. [147]) and index.

Introduction Coaching as a Business 2 Positioning : Identifying Your Niche 3 Promoting Your Offer : Foundations 4 Presenting Yourself to Clients 5 Selling 6 Up and Running : Managing Your Brand 7 The Future 60 80 109 136 147 Bibliography Useful Websites Acknowledgements Index 148 149 151

How do I set up a coaching business? How do I find clients? How do I market myself successfully? This book gives practical help based on many years of successful experience. It explains how to build a successful new coaching business using an innovative method of selling with integrity.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.




Executive coaching--Practice.
Employees--Coaching of.


Electronic books.

HF5549.5.C53 / R64 2006eb

001.068 / R.J.D