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Research methods in business studies /

Ghauri, Pervez N., 1948-

Research methods in business studies / Pervez Ghauri, Kjell Grønhaug. - fourth edition - xx, 265 pages ; 24 cm.

Includes bibliographical references (p. 246-253) and index.

Pt. I. Challenges and ambiguities of business research. Introduction --
Research in business studies --
pt. II. The research process. The research process --
Research problems --
Research design --
Measurements --
Data sources --
Data collection --
Sampling in empirical research --
Preparation and analysis of data --
pt. III. Implementation. Quantitative data analysis --
Qualitative data analysis --
Cross-cultural research --
Writing the final report.

ISBN: 9780273712046 (pbk. : alk. paper)

LCCN: 2009050942

Subjects--Topical Terms:
Management--Research.
Business--Research.

LC Class. No.: HD30.4 / .G49 2010

Dewey Class. No.: 658 / G.P.R

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