Understanding business /
Nickels, William G.
Understanding business / William G. Nickels, James M. McHugh, Susan M. McHugh. - Ninth edition. - xliii, 569 pages : color illustrations ; 29 cm.
Previous edition: Boston, Mass.; London: McGraw-Hill/Irwin, 2006.
Includes bibliographical references and index.
Chapter 1: Taking Risks and Making Profits within the Dynamic Business Environment Chapter 2: Understanding How Economics Affects Business Chapter 3: Doing Business in Global Markets Chapter 4: Demanding Ethical and Socially Responsible Behavior Chapter 5: How to Form a Business Chapter 6: Entrepreneurship and Starting a Small Business Chapter 7: Management and Leadership Chapter 8: Adapting Organizations to Today's Markets Chapter 9: Production And Operations Management Of Goods And Services Chapter 10: Motivating Employees Chapter 11: Human Resource Management: Finding and Keeping The Best Employees Chapter 12: Dealing with Employee-Management Issues and Relationships Chapter 13: Marketing: Helping Buyers Buy Chapter 14: Developing and Pricing Goods And Services Chapter 15: Distributing Products Chapter 16: Using Effective Promotions Chapter 17: Understanding Accounting and Financial Information Chapter 18: Financial Management Chapter 19: Using Securities Markets for Financing and Investing Opportunities Chapter 20: Money, Financial Institutions, and the Federal Reserve Appendix A Working Within The Legal Environment Appendix B Using Technology to Manage Information Appendix C Managing Risk Appendix D Managing Personal Finances
9780071314107 9780073511702 (hbk.) 0073511706 (hbk.)
Business.
Industrial management.
HD31 / .N4897 2010
658 / N.W.U
Understanding business / William G. Nickels, James M. McHugh, Susan M. McHugh. - Ninth edition. - xliii, 569 pages : color illustrations ; 29 cm.
Previous edition: Boston, Mass.; London: McGraw-Hill/Irwin, 2006.
Includes bibliographical references and index.
Chapter 1: Taking Risks and Making Profits within the Dynamic Business Environment Chapter 2: Understanding How Economics Affects Business Chapter 3: Doing Business in Global Markets Chapter 4: Demanding Ethical and Socially Responsible Behavior Chapter 5: How to Form a Business Chapter 6: Entrepreneurship and Starting a Small Business Chapter 7: Management and Leadership Chapter 8: Adapting Organizations to Today's Markets Chapter 9: Production And Operations Management Of Goods And Services Chapter 10: Motivating Employees Chapter 11: Human Resource Management: Finding and Keeping The Best Employees Chapter 12: Dealing with Employee-Management Issues and Relationships Chapter 13: Marketing: Helping Buyers Buy Chapter 14: Developing and Pricing Goods And Services Chapter 15: Distributing Products Chapter 16: Using Effective Promotions Chapter 17: Understanding Accounting and Financial Information Chapter 18: Financial Management Chapter 19: Using Securities Markets for Financing and Investing Opportunities Chapter 20: Money, Financial Institutions, and the Federal Reserve Appendix A Working Within The Legal Environment Appendix B Using Technology to Manage Information Appendix C Managing Risk Appendix D Managing Personal Finances
9780071314107 9780073511702 (hbk.) 0073511706 (hbk.)
Business.
Industrial management.
HD31 / .N4897 2010
658 / N.W.U