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Consumer behavior /

Schiffman, Leon G.

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit. - Tenth edition. - xviii, 518 pages, [55] pages : illustrations (some color) ; 29 cm.

Includes bibliographical references and indexes.

ISBN: 9788131731567

LCCN: 2009010869

Subjects--Topical Terms:
Consumer behavior.
Motivation research (Marketing)

LC Class. No.: HF5415.32 / .S35 2010

Dewey Class. No.: 658.8342 / S.L.C

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