Mass media research : an introduction /
Wimmer, Roger D.
Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick. - 9th ed. - Boston, Mass. : Cengage- Wadsworth, c2011. - xii, 464 p. : ill. (some col.); 24 cm. - Wadsworth series in mass communication and journalism .
Includes bibliographical references and index.
Part I: THE RESEARCH PROCESS. 1. Science and Research. 2. Elements of Research. 3. Research Ethics. 4. Sampling. Part II: RESEARCH APPROACHES. 5. Qualitative Research Methods. 6. Content Analysis. 7. Survey Research. 8. Longitudinal Research. 9. Experimental Research. Part III: DATA ANALYSIS. 10. Introduction to Statistics. 11. Hypothesis Testing. 12. Basic Statistical Procedures. Part IV: RESEARCH APPLICATIONS. 13. Newspaper and Magazine Research. 14. Research in the Electronic Media. 15. Research in Advertising. 16. Research in Public Relations. Appendix Tables. Glossary. Name Index. Subject Index.
9781439083925 1439083924
2009936675
Mass media--Research.
P91.3 / .W47 2011
302.23072 / W.R.M
Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick. - 9th ed. - Boston, Mass. : Cengage- Wadsworth, c2011. - xii, 464 p. : ill. (some col.); 24 cm. - Wadsworth series in mass communication and journalism .
Includes bibliographical references and index.
Part I: THE RESEARCH PROCESS. 1. Science and Research. 2. Elements of Research. 3. Research Ethics. 4. Sampling. Part II: RESEARCH APPROACHES. 5. Qualitative Research Methods. 6. Content Analysis. 7. Survey Research. 8. Longitudinal Research. 9. Experimental Research. Part III: DATA ANALYSIS. 10. Introduction to Statistics. 11. Hypothesis Testing. 12. Basic Statistical Procedures. Part IV: RESEARCH APPLICATIONS. 13. Newspaper and Magazine Research. 14. Research in the Electronic Media. 15. Research in Advertising. 16. Research in Public Relations. Appendix Tables. Glossary. Name Index. Subject Index.
9781439083925 1439083924
2009936675
Mass media--Research.
P91.3 / .W47 2011
302.23072 / W.R.M