International business : the new realities /
Cavusgil, S. Tamer,
International business : the new realities / S. Tamer Cavusgil, Fuller E. Callaway Professorial Chair, Georgia State University, Gary Knight, Helen Simpson Jackson Chair in International Management, Willamette University, John R. Riesenberger, President, Consilium Partners Thunderbird School of Global Management (retired). - Fourth Edition - 544 pages : color illustration; 29 cm
Includes bibliographical references and index.
Foundation concepts --
The environment of international business --
Strategy and opportunity assessment --
Entering and operating in international markets --
Functional area excellence.
9781292152837 1292152834 9780134324838 0134324838
2015029516
International business enterprises--Management.
HD62.4 / .C389 2017
658.049 / C.S.I
International business : the new realities / S. Tamer Cavusgil, Fuller E. Callaway Professorial Chair, Georgia State University, Gary Knight, Helen Simpson Jackson Chair in International Management, Willamette University, John R. Riesenberger, President, Consilium Partners Thunderbird School of Global Management (retired). - Fourth Edition - 544 pages : color illustration; 29 cm
Includes bibliographical references and index.
Foundation concepts --
The environment of international business --
Strategy and opportunity assessment --
Entering and operating in international markets --
Functional area excellence.
9781292152837 1292152834 9780134324838 0134324838
2015029516
International business enterprises--Management.
HD62.4 / .C389 2017
658.049 / C.S.I