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Mass media research : an introduction /

Wimmer, Roger D.

Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick. - Sixth edition - xi, 499 pages : illustrations ; 24 cm

Includes bibliographical references and indexes.

ISBN: 0534560075 9780534560072

LCCN: 99029037

Subjects--Topical Terms:
Mass media--Research.

LC Class. No.: P91.3 / .W47 2000

Dewey Class. No.: 302.23072 / W.R.M

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