Microeconomics and behavior /
Frank, Robert H.
Microeconomics and behavior / Robert H. Frank. - Seventh edition - xxviii, 610 pages : illustrations (some color) ; 28 cm.
Includes index.
Part 1: Introduction --
Thinking Like an Economist --
Supply and Demand --
Part 2: The Theory of Consumer Behavior --
Rational Consumer Choice --
Individual and Market Demand --
Applications of Rational Choice and Demand Theories --
The Economics of Information and Choice Under Uncertainty --
Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior --
Cognitive Limitations and Consumer Behavior --
Part 3: The Theory of the Firm and Market Structure --
Production --
Costs --
Perfect Competition --
Monopoly --
Imperfect Competition: A Game-Theoretic Approach --
Part 4: Factor Markets --
Labor --
Capital --
Part 5: Externalities, public good and welfare --
Externalities, Property Rights, and the Coase Theorem --
Government --
General Equilibrium and Market Efficiency (online).
Robert Frank’s Microeconomics and Behavior covers the essential topics of microeconomics while exploring the relationship between economics analysis and human behavior. The book’s clear narrative appeals to students, and its numerous examples help students develop economic intuition. This book introduces modern topics not often found in intermediate textbooks. Its focus throughout is to develop a student’s capacity to “think like an economist.”
9780073375731 (alk. paper) 007337573X (alk. paper) 0071263497 9780071263498
Microeconomics.
Economic man.
Self-interest.
Consumer behavior.
HB171.5 / .F733 2008
338.5 / F.R.M
Microeconomics and behavior / Robert H. Frank. - Seventh edition - xxviii, 610 pages : illustrations (some color) ; 28 cm.
Includes index.
Part 1: Introduction --
Thinking Like an Economist --
Supply and Demand --
Part 2: The Theory of Consumer Behavior --
Rational Consumer Choice --
Individual and Market Demand --
Applications of Rational Choice and Demand Theories --
The Economics of Information and Choice Under Uncertainty --
Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior --
Cognitive Limitations and Consumer Behavior --
Part 3: The Theory of the Firm and Market Structure --
Production --
Costs --
Perfect Competition --
Monopoly --
Imperfect Competition: A Game-Theoretic Approach --
Part 4: Factor Markets --
Labor --
Capital --
Part 5: Externalities, public good and welfare --
Externalities, Property Rights, and the Coase Theorem --
Government --
General Equilibrium and Market Efficiency (online).
Robert Frank’s Microeconomics and Behavior covers the essential topics of microeconomics while exploring the relationship between economics analysis and human behavior. The book’s clear narrative appeals to students, and its numerous examples help students develop economic intuition. This book introduces modern topics not often found in intermediate textbooks. Its focus throughout is to develop a student’s capacity to “think like an economist.”
9780073375731 (alk. paper) 007337573X (alk. paper) 0071263497 9780071263498
Microeconomics.
Economic man.
Self-interest.
Consumer behavior.
HB171.5 / .F733 2008
338.5 / F.R.M