The essence of business economics /
Nellis, J. G.
The essence of business economics / J. G. Nellis and David Parker. - 248 pages ; 24 cm.
Includes bibliographical references.
1. The Essence of Business Economics: An Overview 2. The Analysis of Consumer Demand 3. The Analysis of Production Costs 4. The Competitive Environment 5. Managerial Objectives of the Firm 6. Understanding Pricing Strategies 7. Investment Appraisal 8. Understanding the Labour Market 9. Government and Business 10. Business and Economic Forecasting 11. Business Economics: A Check List for ManagersAppendix: Sources of Business Economics Data for Managers References for Further Reading
Seeks to introduce students, managers and trainee managers to the essence of business economics; to those concepts, theories and ideas which form the economist's tool kit.
0135731305 (pbk)
Managerial economy.
338 / N.J.E
The essence of business economics / J. G. Nellis and David Parker. - 248 pages ; 24 cm.
Includes bibliographical references.
1. The Essence of Business Economics: An Overview 2. The Analysis of Consumer Demand 3. The Analysis of Production Costs 4. The Competitive Environment 5. Managerial Objectives of the Firm 6. Understanding Pricing Strategies 7. Investment Appraisal 8. Understanding the Labour Market 9. Government and Business 10. Business and Economic Forecasting 11. Business Economics: A Check List for ManagersAppendix: Sources of Business Economics Data for Managers References for Further Reading
Seeks to introduce students, managers and trainee managers to the essence of business economics; to those concepts, theories and ideas which form the economist's tool kit.
0135731305 (pbk)
Managerial economy.
338 / N.J.E