Modern competitive analysis /
Oster, Sharon M.
Modern competitive analysis / Sharon M. Oster. - Second edition - xii, 411 pages : illustrations ; 24 cm.
Includes bibliographical references (p. 355-389) and index.
This revised edition presents an up-to-date analysis of management strategy, integrating a wide spectrum of ideas. Using many examples from organizations and non-profit groups, the text uses recent theories to illuminate situations faced by businesses today.
019507579X (acidfree paper)
Competition.
Strategic planning.
338.6048 / O.S.M
Modern competitive analysis / Sharon M. Oster. - Second edition - xii, 411 pages : illustrations ; 24 cm.
Includes bibliographical references (p. 355-389) and index.
This revised edition presents an up-to-date analysis of management strategy, integrating a wide spectrum of ideas. Using many examples from organizations and non-profit groups, the text uses recent theories to illuminate situations faced by businesses today.
019507579X (acidfree paper)
Competition.
Strategic planning.
338.6048 / O.S.M