Fashion management : a strategic approach /
Varley, Rosemary, 1959-
Fashion management : a strategic approach / Rosemary Varley, Ana Roncha, Natascha Radclyffe-Thomas, Liz Gee - xxxi, 326 pages : illustrations ; 26 cm
Includes bibliographical references and index
1. Introducing a strategic approach to fashion management.- 2. Strategic Planning for fashion organisations.- 3. Fashion Marketing.- 4. International Growth Strategy in fashion markets.- 5. Financial management in fashion.- 6. Fashion Brand management.- 7. Fashion marketing communications.- 8. Fashion Merchandise Management.- 9. Fashion Supply Chain Management.- 10. Fashion Retail Management.- 11. Managing Fashion Customers.- 12. Managing fashion responsibly.- 13. Managing risk in fashion.- 14. People Management: A strategic approach.
This new textbook, authored by a team of expert researchers and lecturers based at the London College of Fashion, is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector.
1137508183 9781137508188
Clothing trade--Management.
Fashion merchandising.
HD9940.A2 / V37 2019
391.0068 / V.R.F
Fashion management : a strategic approach / Rosemary Varley, Ana Roncha, Natascha Radclyffe-Thomas, Liz Gee - xxxi, 326 pages : illustrations ; 26 cm
Includes bibliographical references and index
1. Introducing a strategic approach to fashion management.- 2. Strategic Planning for fashion organisations.- 3. Fashion Marketing.- 4. International Growth Strategy in fashion markets.- 5. Financial management in fashion.- 6. Fashion Brand management.- 7. Fashion marketing communications.- 8. Fashion Merchandise Management.- 9. Fashion Supply Chain Management.- 10. Fashion Retail Management.- 11. Managing Fashion Customers.- 12. Managing fashion responsibly.- 13. Managing risk in fashion.- 14. People Management: A strategic approach.
This new textbook, authored by a team of expert researchers and lecturers based at the London College of Fashion, is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector.
1137508183 9781137508188
Clothing trade--Management.
Fashion merchandising.
HD9940.A2 / V37 2019
391.0068 / V.R.F