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Blair, Roger D.,

The economics of managerial decisions / Roger D. Blair,University of Florida, Mark Rush, University of Florida. - 820 pages : illustrations, graphs, charts ; 27 cm. - the Pearson series in economics. .

Includes bibliographical references and index.

Economic foundations -- Managerial economics and decision
making -- Demand and supply -- Measuring and using demand
-- Market structure and managerial decisions -- Production
and costs -- Perfect competition -- Monopoly and
monopolistic competition -- Cartels and oligopoly -- Game
theory and oligopoly -- A manager's guide to antitrust
policy -- Managerial decisions -- Advanced pricing
decisions -- Decisions about vertical integration and
distribution -- Decisions about production, products, and
location -- Marketing decisions : advertising and
promotion -- Business decisions under uncertainty --
Managerial decisions about information -- Using present
value to make multiperiod managerial decisions -- Answer
key to chapters -- Answer key to calculus appendix.

ISBN: 9781292310947

Subjects--Topical Terms:
Managerial economics.
Decision making

Dewey Class. No.: 658 / B.R.M