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Management in English language teaching /

Management in English language teaching / Ron White, Marvyn martin , Mike stimson , Robert hodge. - iv, 348 pages. : illustrations. ; 34 cm.

Includes bibliographical references (p. 339-342) and index.

pt. 1. People and organizations -- 1. Organizations -- 2. Staff selection -- 3. Staff development -- 4. Communication in schools -- 5. Organizing resources and information -- 6. Managing curriculum development and innovation -- pt. 2. Marketing -- 7. What is marketing -- 8. The marketing mix -- 9. Developing and implementing the marketing plan -- pt. 3. Finance -- 10. Financial records and statements -- 11. Cash flow management and management accounting -- 12. Using financial information and budgets.

9780521373968 0521373964 0521377633 (pbk.) 9780521377638 (pbk.)

90027574


English language--Study and teaching--Management.

PE1066 / .M66 1991

428.007 / M