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Marketing pharmaceutical services : patron loyalty, satisfaction, and preferences /

Marketing pharmaceutical services : patron loyalty, satisfaction, and preferences / Harry A. Smith, Stephen Joel Coons, editors. - xviii, 368 pages : illustrations ; 22 cm

Includes bibliographical references and index.

ISBN: 1560242094 (pbk.) 1560242086 (acidfree paper)

LCCN: 91022251

Subjects--Topical Terms:
Pharmaceutical services--Marketing.
Pharmaceutical industry.
Drugstores.
Drug Industry.
Pharmaceutical Services.
Marketing.

LC Class. No.: HD9665.5 / .M365 1992

Dewey Class. No.: 615.10688 / M

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