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Integrated Advertising, Promotion, and Marketing Communications/

Integrated Advertising, Promotion, and Marketing Communications/ Kenneth E. Clow, Donald E. Baack. - 6th edition. - 455 pages: illustrations; 25 cm.

ISBN: 9789332518377

Subjects--Topical Terms: --Advertising

Dewey Class. No.: 659.1 E.K.A

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