Fashion marketing : contemporary issues /
Fashion marketing : contemporary issues /
edited by Tony Hines and Margaret Bruce.
- xvi, 243 pages. : illustrations. ; 24 cm.
Includes bibliographical references and index.
globalization: an introduction of fashion markets and fashion marketing -- from analogue to digital supply chains -- developing a research agenda for the internationalization of fashion -- retail brand marketing in the new millennium -- the role of store image -- store environment of fashion retailers -- the process of fashion trend development leading to the season -- innovation management in creating new fashions -- the mechanics of fashion -- consumers and their negative sle -vs -- b2c online strategies for fashion retailers -- the making and marketing
0750652438 (pbk. : alk. paper) 9780750652438
Fashion merchandising.
HD9940.A2 / F373 2001
391.00688 / H.T.F
Includes bibliographical references and index.
globalization: an introduction of fashion markets and fashion marketing -- from analogue to digital supply chains -- developing a research agenda for the internationalization of fashion -- retail brand marketing in the new millennium -- the role of store image -- store environment of fashion retailers -- the process of fashion trend development leading to the season -- innovation management in creating new fashions -- the mechanics of fashion -- consumers and their negative sle -vs -- b2c online strategies for fashion retailers -- the making and marketing
0750652438 (pbk. : alk. paper) 9780750652438
Fashion merchandising.
HD9940.A2 / F373 2001
391.00688 / H.T.F