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Mastering basic management /

Eyre, E. C.

Mastering basic management / E. C. Eyre. - Second edition - xiv, 314 pages ; 24 cm. - Macmillan master series .

Preface - Acknowledgements - An Introduction to Management - The Purpose and Nature of Management - The Directors - Objectives and Policy - Short-range and Long-range Forecasting - Planning - Corporate Planning - Organisation 1 - Organisation 2 - Direction or Command - Co-ordination - Control - Motivation - Communication 1 - Communication 2 - The Manager - Functional Management - The Marketing Function - The Production Function - The Purchasing Function - The Research and Development Function - The Finance Function - The Personnel Function - Management Support Services - The Manager and Change - Selected Reading List - Inde x


Providing readers with all the information needed to master the basics of management, this coursebook contains examples and questions for the student to check his progress, and is designed for business in the 1990s - the environmental challenges, the management of change and quality assurance.

0333594339 (pbk)


Management.

658 / E.E.M