Business research methods /
Emory, William.
Business research methods / C. William Emory , Donald R. Cooper. - Fourth edition - xxiii, 760 pages : illustrations ; 25 cm. - The Irwin series in statistics .
Rev. ed. of: Business research methods / C. William Emory.
Includes bibliographical references and index.
Business Research Methods, 12/e Part I Introduction to Business Research Chapter 1 Research in Business Chapter 2 Ethics in Business Research Chapter 3 Thinking Like a Researcher Chapter 4 The Research Process: An Overview Chapter 5 Clarifying the Research Question through Secondary Data and Exploration Part II The Design of Business Research Chapter 6 Research Design: An Overview Chapter 7 Qualitative Research Chapter 8 Observation Studies Chapter 9 Experiments Chapter 10 Surveys Part III The Sources and Collection of Data Chapter 11 Measurement Chapter 12 Measurement Scales Chapter 13 Questionnaires and Instruments Appendix 13a Crafting Effective Measurement Questions Chapter 14 Sampling Appendix 14a Determining Sample Size Part IV Analysis and Presentation of Data Chapter 15 Data Preparation and Description Appendix 15a Describing Data Statistically Chapter 16 Exploring, Displaying, and Examining Data Chapter 17 Hypothesis Testing Chapter 18 Measures of Association Chapter 19 Presenting Insights and Findings: Written Reports Chapter 20 Presenting Insights and Findings: Oral Presentations Case Index Appendices A Business Research Requests and Proposals (with Sample RFP) B Focus Group Discussion Guide C Nonparametric Significance Tests D Selected Statistical Tables References Glossary Photo Credits Indexes
Reflects a revision of a market standard. This title covers coverage of all business research topics that are presented with a balance of theory and practical application.
0256092656 9780256092653
94005000
Industrial management--Research.
658.0072 / E.C.B.
Business research methods / C. William Emory , Donald R. Cooper. - Fourth edition - xxiii, 760 pages : illustrations ; 25 cm. - The Irwin series in statistics .
Rev. ed. of: Business research methods / C. William Emory.
Includes bibliographical references and index.
Business Research Methods, 12/e Part I Introduction to Business Research Chapter 1 Research in Business Chapter 2 Ethics in Business Research Chapter 3 Thinking Like a Researcher Chapter 4 The Research Process: An Overview Chapter 5 Clarifying the Research Question through Secondary Data and Exploration Part II The Design of Business Research Chapter 6 Research Design: An Overview Chapter 7 Qualitative Research Chapter 8 Observation Studies Chapter 9 Experiments Chapter 10 Surveys Part III The Sources and Collection of Data Chapter 11 Measurement Chapter 12 Measurement Scales Chapter 13 Questionnaires and Instruments Appendix 13a Crafting Effective Measurement Questions Chapter 14 Sampling Appendix 14a Determining Sample Size Part IV Analysis and Presentation of Data Chapter 15 Data Preparation and Description Appendix 15a Describing Data Statistically Chapter 16 Exploring, Displaying, and Examining Data Chapter 17 Hypothesis Testing Chapter 18 Measures of Association Chapter 19 Presenting Insights and Findings: Written Reports Chapter 20 Presenting Insights and Findings: Oral Presentations Case Index Appendices A Business Research Requests and Proposals (with Sample RFP) B Focus Group Discussion Guide C Nonparametric Significance Tests D Selected Statistical Tables References Glossary Photo Credits Indexes
Reflects a revision of a market standard. This title covers coverage of all business research topics that are presented with a balance of theory and practical application.
0256092656 9780256092653
94005000
Industrial management--Research.
658.0072 / E.C.B.