Business : a changing world /
Ferrell, O. C.
Business : a changing world / O.C. Ferrell , Geoffrey Hirt , Linda Ferrell. - Fifth edition - xxxiv, 506, G-13, N-16, I-12 pages : color illustrations ; 26 cm. + 1 computer disk (4 3/4 inch)
Includes bibliographical references and indexes.
Business in a changing world --
The dymanics of business and economics --
Business ethics and social responsibility --
The legal and regulatory environment --
business in a borderless world --
Managing information technology and e-business --
Starting and growing a business --
Options for organizing business --
Smalll business, entrepreneurship, and frachising --
The business plan --
Managing for quality and competitiveness --
The nature of management --
organization, teamwork, and communication --
Managing service and manufacturing operations --
Creating the human resource advantage --
Motivating the workforce --
Managing human resources --
Personal career plan --
Marketing: developing relationships --
Customer-driven marketing --
Dimensions of marketing strategy --
Financing the enerprise --
Money and the financial system --
Accounting and financial statements --
Financial management and securities markets --
Personal financial planning.
Enables you to cover the topics at the level of depth you want. With market-leading teaching support and the content available, this is an introductory business textbook on the market.
System requirements for accompanying CD-ROM: PC: Pentium based processor, Microsoft Windows 98/2000/XP, Microsoft Internet Explorer 5.5 as default browser, Microsoft Office or equivalent; MAC: PowerPC processor, Mac OS 9, Microsoft Internet Explorer 5.1 as default browser, Microsoft Office or equivalent.
0072973587 (pbk. : alk. paper)
2004042321
Business.
Management--United States.
650 / F.O.B.
Business : a changing world / O.C. Ferrell , Geoffrey Hirt , Linda Ferrell. - Fifth edition - xxxiv, 506, G-13, N-16, I-12 pages : color illustrations ; 26 cm. + 1 computer disk (4 3/4 inch)
Includes bibliographical references and indexes.
Business in a changing world --
The dymanics of business and economics --
Business ethics and social responsibility --
The legal and regulatory environment --
business in a borderless world --
Managing information technology and e-business --
Starting and growing a business --
Options for organizing business --
Smalll business, entrepreneurship, and frachising --
The business plan --
Managing for quality and competitiveness --
The nature of management --
organization, teamwork, and communication --
Managing service and manufacturing operations --
Creating the human resource advantage --
Motivating the workforce --
Managing human resources --
Personal career plan --
Marketing: developing relationships --
Customer-driven marketing --
Dimensions of marketing strategy --
Financing the enerprise --
Money and the financial system --
Accounting and financial statements --
Financial management and securities markets --
Personal financial planning.
Enables you to cover the topics at the level of depth you want. With market-leading teaching support and the content available, this is an introductory business textbook on the market.
System requirements for accompanying CD-ROM: PC: Pentium based processor, Microsoft Windows 98/2000/XP, Microsoft Internet Explorer 5.5 as default browser, Microsoft Office or equivalent; MAC: PowerPC processor, Mac OS 9, Microsoft Internet Explorer 5.1 as default browser, Microsoft Office or equivalent.
0072973587 (pbk. : alk. paper)
2004042321
Business.
Management--United States.
650 / F.O.B.