The digital enterprise : how to reshape your business for a connected world /
The digital enterprise : how to reshape your business for a connected world /
edited with an introduction by Nicholas G. Carr.
- xix, 249 pages : illustrations ; 24 cm.
- Harvard business review book .
- Harvard business review book series .
Includes bibliographical references and index.
Part 1 Strategy: unbundling the corporation, John Hagel III and Marc Singer; syndication - the emerging model for business in the Internet era, Kevin Werbach; where value lives in a networked world, Sawhney and Parikh; starting up in high gear - an interview with venture capitalist Vinod Khosla, David Champion and Nicholas G. Carr; transforming life, transforming business - the life-science revolution, Juan Enriquez and Ray A. Goldberg. Part 2 Markets: getting real about virtual commerce, Philip Evans and Thomas S. Wurster; the future of commerce, Adrian J. Slywotzky et al; contextual marketing - the real business of the Internet, David Kenny and John F. Marshall; beyond the exchange - the future of B2B, Richard Wise and David Morrison. Part 3 Operations: bringing Silicon Valley inside, Gary Hamel; how we went digital without a strategy, Ricardo Semler; meeting the challenge of disruptive change, Clayton M. Christensen and Michael Overdorf; managing for the next big thing - an interview with EMC's Michael Ruettgers, Paul Hemp.
From building online business models, to formulating digital strategies, to competing in the uncertain world of e-commerce, this collection of articles examines the ways the Internet is changing business strategy, consumer and business-to-business markets and company operations.
1578515580 (alk. paper)
00069710
Management--Data processing.
Electronic commerce--Management.
Information technology--Management.
Management information systems.
Business enterprises--Communication systems--Management.
Internet.
658.054678 / D.
Includes bibliographical references and index.
Part 1 Strategy: unbundling the corporation, John Hagel III and Marc Singer; syndication - the emerging model for business in the Internet era, Kevin Werbach; where value lives in a networked world, Sawhney and Parikh; starting up in high gear - an interview with venture capitalist Vinod Khosla, David Champion and Nicholas G. Carr; transforming life, transforming business - the life-science revolution, Juan Enriquez and Ray A. Goldberg. Part 2 Markets: getting real about virtual commerce, Philip Evans and Thomas S. Wurster; the future of commerce, Adrian J. Slywotzky et al; contextual marketing - the real business of the Internet, David Kenny and John F. Marshall; beyond the exchange - the future of B2B, Richard Wise and David Morrison. Part 3 Operations: bringing Silicon Valley inside, Gary Hamel; how we went digital without a strategy, Ricardo Semler; meeting the challenge of disruptive change, Clayton M. Christensen and Michael Overdorf; managing for the next big thing - an interview with EMC's Michael Ruettgers, Paul Hemp.
From building online business models, to formulating digital strategies, to competing in the uncertain world of e-commerce, this collection of articles examines the ways the Internet is changing business strategy, consumer and business-to-business markets and company operations.
1578515580 (alk. paper)
00069710
Management--Data processing.
Electronic commerce--Management.
Information technology--Management.
Management information systems.
Business enterprises--Communication systems--Management.
Internet.
658.054678 / D.