The dynamics of international strategy /
Segal-Horn, Susan.
The dynamics of international strategy / Susan Segal-Horn and David Faulkner. - First edition - x, 286 pages : illustrations ; 24 cm.
Includes bibliographical references (p. [269]-278) and index.
1. Introduction.PART 1: THE NATURE OF INTERNATIONAL STRATEGY.2. The Context and Economics of International Strategy.3. Regional Strategy.4. The Dynamics of International Competition.5. The Role of Culture in International Strategy.PART 2: ISSUES OF CO-ORDINATION.6. The International Corporate Structure Model.7. The Multidomestic Form.8. The Global and International Exporter Forms.9. The Transnational Form.PART 3: NEW PATHWAYS.10. International Strategy in Services.11. Co-operation in International Strategy.12. The Management of International Strategic Alliances.13. International Strategy and Learning.14. Conclusion: Looking Forward.References.Index.
International strategy affects everyone: from the planning departments of large multinational organizations and the governments trying to attract their investment to the managers of small or medium-sized firms. This text provides an introduction to the key issues in strategic management within an international context.
1861520158
Strategic planning.
International business enterprises--Management.
658.049 / S.S.D
The dynamics of international strategy / Susan Segal-Horn and David Faulkner. - First edition - x, 286 pages : illustrations ; 24 cm.
Includes bibliographical references (p. [269]-278) and index.
1. Introduction.PART 1: THE NATURE OF INTERNATIONAL STRATEGY.2. The Context and Economics of International Strategy.3. Regional Strategy.4. The Dynamics of International Competition.5. The Role of Culture in International Strategy.PART 2: ISSUES OF CO-ORDINATION.6. The International Corporate Structure Model.7. The Multidomestic Form.8. The Global and International Exporter Forms.9. The Transnational Form.PART 3: NEW PATHWAYS.10. International Strategy in Services.11. Co-operation in International Strategy.12. The Management of International Strategic Alliances.13. International Strategy and Learning.14. Conclusion: Looking Forward.References.Index.
International strategy affects everyone: from the planning departments of large multinational organizations and the governments trying to attract their investment to the managers of small or medium-sized firms. This text provides an introduction to the key issues in strategic management within an international context.
1861520158
Strategic planning.
International business enterprises--Management.
658.049 / S.S.D