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Strategic management and business policy. Concepts /

Wheelen, Thomas L.

Strategic management and business policy. Concepts / Thomas Wheelen, J. David Hunger. - Tenth edition - 1 volume (vairous paging) ; 24 cm.

Includes bibliographical references and index.

PART ONE Introduction to Strategic Management and Business Policy Chapter 1 Basic Concepts in Strategic ManagementChapter 2 Corporate GovernanceChapter 3 Ethics and Social Responsibility PART TWO Scanning the Environment Chapter 4 Environmental Scanning and Industry AnalysisChapter 5 Internal Scanning and Organizational Analysis PART THREE Strategy Formulation Chapter 6 Situation Analysis and Business StrategyChapter 7 Corporate StrategyChapter 8 Functional Strategy and Strategic Choice PART FOUR Strategy Implementation Chapter 9 Organizing for ActionChapter 10 Staffing and DirectingChapter 11 Evaluation and Control PART FIVE Other Strategic Issues Chapter 12 Managing Technology and InnovationChapter 13 Entrepreneurial Ventures and Small BusinessesChapter 14 Not-For-Profit Organizations


For undergraduate strategy/strategic management courses.Wheelen and Hunger takes a unique approach to helping students synthesize all of the factors of the strategic process through a student friendly Strategic Management Model.

0131494619


Strategic planning.

658.4012 / W.T.S