Mastering strategic management /
Hannagan, Tim.
Mastering strategic management / Tim Hannagan. - x, 213 pages : illustrations ; 23 cm. - Palgrave master series .
Includes bibliographical references (p. 204-205) and index.
1. White is strategic management? --
2. Strategic analysis --
3. Strategic options --
4. Strategic action planning --
5. Strategic marketing --
6. Strategy for meeting the needs of customers --
7. Strategy for maintaining a competitive advantage --
8. Strategic management in different organisational cultures --
9. Strategic leadership --
10. Managing strategic change.
Mastering Strategic Management provides a clear and insightful exploration of the complex issues faced by managers today. Strategic management is a plan of action to enable an organisation to succeed in this changing world through the dynamic management organisation and leadership of private and public sector companies and institutions.
033392746X
Strategic planning.
Management.
658.4012 / H.T.M
Mastering strategic management / Tim Hannagan. - x, 213 pages : illustrations ; 23 cm. - Palgrave master series .
Includes bibliographical references (p. 204-205) and index.
1. White is strategic management? --
2. Strategic analysis --
3. Strategic options --
4. Strategic action planning --
5. Strategic marketing --
6. Strategy for meeting the needs of customers --
7. Strategy for maintaining a competitive advantage --
8. Strategic management in different organisational cultures --
9. Strategic leadership --
10. Managing strategic change.
Mastering Strategic Management provides a clear and insightful exploration of the complex issues faced by managers today. Strategic management is a plan of action to enable an organisation to succeed in this changing world through the dynamic management organisation and leadership of private and public sector companies and institutions.
033392746X
Strategic planning.
Management.
658.4012 / H.T.M