Ramdan Hours:
Sun - Thu
9.30 AM - 2.30 PM
Iftar in --:--:--
🌙 Maghrib: --:--

Strategy synthesis : resolving stategy paradoxes to create competitive advantage /

Wit, Bob de

Strategy synthesis : resolving stategy paradoxes to create competitive advantage / Bob de Wit, Ron Meyer. - xvi, 519 pages : illustrations ; 24 cm.

Includes bibliographical references (p. 490-510) and index


Section 1 Strategy and management. Section II The strategy process: strategic thinking; strategic decision-making; strategic innovation. Section III The strategy content: business level strategies; multi-business level strategies; multi-company level strategies. Section IV The strategy context: the industry context; the organizational context; the international context. Section V Strategy and mission: organizational purpose. Section VI: Cases. Section VII The strategy toolkit.


This is a streamlined version of De Wit and Meyer's text, "Strategy: Process, Content, Context". It contains a range of articles with text contextualizing the debates around key issues, allowing a wider range of views to be explored within each debate.

1861525184 (hardback) 1861523173 (pbk.)


Strategic planning.

658.4012 / W.B.S