The power of corporate communication : crafting the voice and image of your business /
Argenti, Paul A.
The power of corporate communication : crafting the voice and image of your business / Paul Argenti, Janis Forman. - vii, 294 pages : illustrations ; 25 cm.
Includes bibliographical references (p. 267-282) and index.
Effective corporate communication requires a carefully formulated and implemented program, one that will both craft your corporation's image and protect that image when problems arise. This is a guide for mastering the art - and leveraging the power - of corporate communication.
0071379495 9780071379496
2002003744
Communication in management.
Corporations--Public relations.
Communication in organizations.
658.45 / A.P.P
The power of corporate communication : crafting the voice and image of your business / Paul Argenti, Janis Forman. - vii, 294 pages : illustrations ; 25 cm.
Includes bibliographical references (p. 267-282) and index.
Effective corporate communication requires a carefully formulated and implemented program, one that will both craft your corporation's image and protect that image when problems arise. This is a guide for mastering the art - and leveraging the power - of corporate communication.
0071379495 9780071379496
2002003744
Communication in management.
Corporations--Public relations.
Communication in organizations.
658.45 / A.P.P