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Corporate strategy and product innovation /

Corporate strategy and product innovation / edited by Robert R. Rothberg. - Second edition - xiv, 529 pages : illustrations ; 24 cm.

Includes index.

Bibliography: p. 510-515.

ISBN: 0029275202

Subjects--Topical Terms:
New products.
Product management.

Dewey Class. No.: 658.575 / C

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