Strategic management of technology and innovation /
Burgelman, Robert A.
Strategic management of technology and innovation / Robert A. Burgelman, Modesto A. Maidique, Steven C. Wheelwright. - Third edition - xiii, 990 pages : illustrations ; 26 cm.
Includes bibliographical references and indexes.
Contenido: Integrating technology and strategy: a general Management perspective. --
Design and implementation of technology strategy: an evolutionary perspective. --
Enactment of technology strategy-developing a firm's innovative capabilities. --
Enactment of technology strategy-creating and implementing a development strategy.
This book continues its tradition of market leadership by using a combination of text, readings and cases to bring to life the latest research on these critical business challenges.
0072312831
Technological innovations--Management.
New products--Management.
High technology industries--Management.
658.514 / B.R.S
Strategic management of technology and innovation / Robert A. Burgelman, Modesto A. Maidique, Steven C. Wheelwright. - Third edition - xiii, 990 pages : illustrations ; 26 cm.
Includes bibliographical references and indexes.
Contenido: Integrating technology and strategy: a general Management perspective. --
Design and implementation of technology strategy: an evolutionary perspective. --
Enactment of technology strategy-developing a firm's innovative capabilities. --
Enactment of technology strategy-creating and implementing a development strategy.
This book continues its tradition of market leadership by using a combination of text, readings and cases to bring to life the latest research on these critical business challenges.
0072312831
Technological innovations--Management.
New products--Management.
High technology industries--Management.
658.514 / B.R.S