Product/service strategy /
Hise, Richard T.
Product/service strategy / Richard T. Hise. - xii, 305 pages : illustrations ; 21 cm - Priorities in marketing series .
Includes bibliographical references and index.
0884053482. 0884053377
Product management.
New products.
658.5 / H.R.P
Product/service strategy / Richard T. Hise. - xii, 305 pages : illustrations ; 21 cm - Priorities in marketing series .
Includes bibliographical references and index.
0884053482. 0884053377
Product management.
New products.
658.5 / H.R.P