Foundations of marketing /
Pride, William M.
Foundations of marketing / William Pride, O. C. Ferrell. - Third edition - xxi, 569 pages : color illustrations ; 27 cm
Includes bibliographical references (p. 513-542) and indexes.
9780618973378 (pbk.) 0618973370
2007940549
Marketing.
658.8 / P.W.F
Foundations of marketing / William Pride, O. C. Ferrell. - Third edition - xxi, 569 pages : color illustrations ; 27 cm
Includes bibliographical references (p. 513-542) and indexes.
9780618973378 (pbk.) 0618973370
2007940549
Marketing.
658.8 / P.W.F