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Mass affluence : seven new rules of marketing to today's consumer /

Nunes, Paul, 1963-

Mass affluence : seven new rules of marketing to today's consumer / Paul Nunes, Brian Johnson. - xvii, 269 pages : illustrations ; 24 cm

Includes bibliographical references (p. [235]-253) and index.

ISBN: 1591391962 9781591391968

Subjects--Topical Terms:
Marketing--United States.
Affluent consumers--United States.
Consumers--United States.
Consumer behavior--United States.
Product management--United States.
Consumer satisfaction--United States.

Dewey Class. No.: 658.8 / N.P.M

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