Basic marketing : a global-managerial approach /
Perreault, William D.
Basic marketing : a global-managerial approach / William D. Perreault , Jr., E. Jerome McCarthy. - Fifteenth edition. - xli, 793 [22] pages : color illustrations ; 28 cm. + 1 computer disc (4 3/4 inch) - McGraw-Hill/Irwin series in marketing .
McCarthy's name appears first on the earlier edition.
Includes bibliographical references (p. 725-787) and indexes.
Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.
0072525231 (alk. paper)
2004040321
Marketing--Management.
658.8 / P.W.B.
Basic marketing : a global-managerial approach / William D. Perreault , Jr., E. Jerome McCarthy. - Fifteenth edition. - xli, 793 [22] pages : color illustrations ; 28 cm. + 1 computer disc (4 3/4 inch) - McGraw-Hill/Irwin series in marketing .
McCarthy's name appears first on the earlier edition.
Includes bibliographical references (p. 725-787) and indexes.
Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.
0072525231 (alk. paper)
2004040321
Marketing--Management.
658.8 / P.W.B.