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Marketing research : management and methods /

Wentz, Walter B.

Marketing research : management and methods / [by] Walter B. Wentz. - xii, 590 pages : illustrations ; 24 cm

Includes bibliographies.

ISBN: 0060470070

Subjects--Topical Terms:
Marketing research.
Marketing research--Statistical methods.

Dewey Class. No.: 658.83018 / W.W.M

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