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Competitive marketing strategy /

Czepiel, John A.

Competitive marketing strategy / John A. Czepiel. - xvii, 491 pages : illustration ; 25 cm - The Prentice-Hall series in marketing .

Includes bibliographical references and index.

ISBN: 0131430823 : $42.00 0536588295 9780536588296

Subjects--Topical Terms:
Marketing--Management.
Strategic planning.
Competition.
Technological innovations.

Dewey Class. No.: 658.8 / C.J.C

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