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Marketing /

Marketing / Eric N. Berkowitz ... [et al.]. - Sixth edition. - xxxii, 736 pages : color illustrations ; 29 cm - The Irwin/McGraw-Hill series in marketing .

Includes bibliographical references and index.

Initiating the marketing process --
Understanding buyers and markets --
Targeting marketing opportunities --
Satisfying marketing opportunities --
Managing the marketing process.

ISBN: 0073656453 (alk. paper)

LCCN: 99030269

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / M.

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