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Sales management : concepts and cases /

Dalrymple, Douglas J.

Sales management : concepts and cases / Douglas J. Dalrymple, William L. Cron, Thomas E. DeCarlo. - Seventh edition - xvii, 585 pages : illustrations (some color), color maps ; 26 cm

Includes bibliographical references (p. 547-561) and indexes.

ISBN: 0471388807

Subjects--Topical Terms:
Sales management.
Sales Management--Case studies.

LC Class. No.: HF5438.4 / .D34 2001

Dewey Class. No.: 658.81 / D.D.S

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