Consumer behavior : buying, having, and being /
Solomon, Michael R.
Consumer behavior : buying, having, and being / Michael R. Solomon. - Fifth edition - xvii, 549 pages : color illustrations ; 26 cm - The Prentice Hall international series in marketing . - The Prentice Hall international series in marketing .
Includes bibliographical references and indexes.
Sec. I. Consumers in the marketplace: ch. 1. An introduction to consumer behavior --
Sec. II. Consumers as individuals: Ch2. Perception --
Ch. 3. Learning and memory --
Ch. 4. Motivation and values --
Ch. 5. The self --
Ch. 6. Personality and lifestyles --
Ch. 7. Attitudes --
Ch. 8. Attitude change and interactive communications --
Sec. III. Consumers as decision makers: Ch. 9. Individual decision making --
Ch. 10. Buying and disposing --
Ch. 11. Group influences and opinion leadership --
Ch. 12. Organizational and household decision making --
Sec. IV. Consumer and subcultures: Ch. 13. Income and social class --
Ch. 14. Ethnic, racial, and religious subcultures --
Ch. 15. Age subcultures --
Sec. V. Consumers and culture: Ch. 16. Cultural influences on consumer behavior --
Ch. 17. The creation and diffusion of consumer culture.
In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.
013091360X 9780130913609
Consumer behavior.
658.8342 / S.M.C
Consumer behavior : buying, having, and being / Michael R. Solomon. - Fifth edition - xvii, 549 pages : color illustrations ; 26 cm - The Prentice Hall international series in marketing . - The Prentice Hall international series in marketing .
Includes bibliographical references and indexes.
Sec. I. Consumers in the marketplace: ch. 1. An introduction to consumer behavior --
Sec. II. Consumers as individuals: Ch2. Perception --
Ch. 3. Learning and memory --
Ch. 4. Motivation and values --
Ch. 5. The self --
Ch. 6. Personality and lifestyles --
Ch. 7. Attitudes --
Ch. 8. Attitude change and interactive communications --
Sec. III. Consumers as decision makers: Ch. 9. Individual decision making --
Ch. 10. Buying and disposing --
Ch. 11. Group influences and opinion leadership --
Ch. 12. Organizational and household decision making --
Sec. IV. Consumer and subcultures: Ch. 13. Income and social class --
Ch. 14. Ethnic, racial, and religious subcultures --
Ch. 15. Age subcultures --
Sec. V. Consumers and culture: Ch. 16. Cultural influences on consumer behavior --
Ch. 17. The creation and diffusion of consumer culture.
In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.
013091360X 9780130913609
Consumer behavior.
658.8342 / S.M.C