Management of a sales force /
Stanton, William J.
Management of a sales force / William J. Stanton, Rosann L. Spiro. - Tenth edition - xxviii, 628 pages : illustrations (some color) ; 24 cm - Marketing and advertising series .
Revised edition of: Management of the sales force. 8th ed. c1991.
Includes bibliographical references and index.
This text covers the concepts and applies the theories associated with managing a sales force. It emphasizes relationship selling and the use of team-selling.
025621896X (acidfree recycled paper)
Sales management.
658.81 / S.W.M
Management of a sales force / William J. Stanton, Rosann L. Spiro. - Tenth edition - xxviii, 628 pages : illustrations (some color) ; 24 cm - Marketing and advertising series .
Revised edition of: Management of the sales force. 8th ed. c1991.
Includes bibliographical references and index.
This text covers the concepts and applies the theories associated with managing a sales force. It emphasizes relationship selling and the use of team-selling.
025621896X (acidfree recycled paper)
Sales management.
658.81 / S.W.M